JAPFA, an Asian agri-food company operating in five countries, has assigned its creative mandate to BBH India.
BBH will be responsible for creating the integrated, digital-first strategy for the to-be-launched mobile app JAPFA BEST and help establish the brand in the D2C meat space.
The account will be handled by the agency’s Mumbai office. BBH India will work with the brand team to develop a hyperlocal marketing campaign to launch the app in core markets first, followed by integrated marketing as it expands geographically. The scope covers social and digital media, radio, print, and OOH.
Shyam Sreechandrababu, AVP – Marketing (Food), JAPFA India, said, “We are at an important juncture in our journey, as we move into our next growth phase. Team BBH India’s deep understanding of the D2C industry, consumer food consumption habits and clutter-breaking creative thinking really set them apart. We look forward to working together closely to build a strong presence in India.”
Himanshu Saxena, COO & MD, BBH India, said, “We are very excited that JAPFA has trusted us with the mandate to craft their communication as they foray into the consumer market. JAPFA has the potential to revolutionise meat consumption in India, especially in the post-pandemic world. We look forward to working closely with the team to build a sharp proposition for the brand which fuels their ambitions for the Indian market.”
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