Saturday, December 6, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Industry Brief

Ashok Leyland Embarks on ‘Manzil ka Safar’ Stallion Drive from Kanyakumari to Leh

by MN4U Bureau
July 26, 2023
in Industry Brief
Reading Time: 3 mins read
A A
Ashok Leyland Embarks on ‘Manzil ka Safar’ Stallion Drive from Kanyakumari to Leh
Share Share ShareShare

Ashok Leyland, the Indian flagship of the Hinduja Group and the country’s leading commercial vehicle manufacturer today commenced the ‘Manzil ka Safar’ Stallion Drive from Kanyakumari to Leh. This drive, started on the Kargil Vijay Diwas is a part of the celebrations to mark the momentous occasion of the company’s 75th year anniversary.

‘Manzil ka Safar’, a tribute to Ashok Leyland’s iconic Stallion range of vehicles and its association with the Indian armed forces, kicked off from the southernmost tip of India, Kanyakumari. The expedition will traverse through diverse terrains, challenging mountain passes, and breathtaking landscapes, culminating in the arduous

region of Leh. The journey, will cover 4000 kilometers and will represent the endurance, power, and reliability that have become synonymous with Ashok Leyland vehicles.

Shenu Agarwal
Shenu Agarwal

Shenu Agarwal, MD and CEO, Ashok Leyland, said, “As we commemorate our 75th anniversary, we set out on this journey in honor of the long-standing association with the Indian Armed Forces. The Stallion Drive from Kanyakumari to Leh embodies our commitment to the Indian army. We are proud of our association and we will continue to be relentless in our efforts to break barriers, overcome obstacles and be a trusted partner.”

Amandeep Singh
Amandeep Singh

Amandeep Singh, President LCV, International Operations, Defense & Power Solutions, Ashok Leyland, said, “The drive from Kanyakumari to Leh is a symbolic journey of resilience, strength, and unshakable commitment. As Ashok Leyland embarks on the ‘Manzil ka Safar’ Stallion Drive, commemorating 75 years of excellence and our long association with the Indian Army, we forge ahead, embodying the spirit of progress and nation-building. This drive sums up our shared legacy, where the road signifies both, the path we travel and the unity that propels us forward. Let this journey stand as a testament to our firm dedication to serving the Indian Armed Forces.”

Over the years, Ashok Leyland has played a crucial role in meeting the mobility requirements of the Indian Army, providing them with reliable vehicles for various operations. The company’s unwavering commitment to supporting the defence forces is evident through its development of specialized vehicles tailored to meet the army’s unique demands.

Ashok Leyland and the Indian Army share a deep-rooted and enduring association that reflects a strong commitment on both sides. This association is built on Ashok Leyland’s steadfast dedication to meeting the mobility requirements of the Indian Army and exemplifies the company’s steadfast dedication to serving the nation’s defence needs.

During the drive, Ashok Leyland will engage with army veterans, automotive enthusiasts, the general public, and other stakeholders sharing stories of resilience, innovation, and the successful partnership with the Indian Army.

The Stallion Drive promises to be an unforgettable experience, encapsulating the spirit of Ashok Leyland’s journey.

The three Stallion trucks display the three terrains that the Stallion has championed for the Indian Army—forests, deserts, and mountains—as they travel over Indian roadways. The first truck will highlight the long-standing relationship of Ashok Leyland with the Indian Army over the years, while the second truck will pay tribute and salute the Kargil veterans, the third truck will salute the army’s brave hearts and showcase prestigious honors bestowed upon Indian Army personnel to recognize acts of exceptional bravery, valor, and sacrifice.

The Stallion forms the logistical backbone of the Indian Armed Forces, with over 75,000 Stallions used by the Indian Army. In the Kargil War of 1999, Stallion played a crucial role, by carrying battalions of troops to the frontline reliably. Furthermore, it transported the frontline with the essential supplies of ammunition and food.

(This information is published from a press release.)

Feedback: [email protected]

Tags: Amandeep SinghAshok LeylandManzil ka SafarShenu Agarwal

RECENT POSTS

Network18 x Liebherr: Innovate & Evolve – Privé Champion a New Era of Engineered Luxury and Future-Ready Living
Industry Brief

Network18 x Liebherr: Innovate & Evolve – Privé Champion a New Era of Engineered Luxury and Future-Ready Living

December 5, 2025
0

Mumbai: Luxury in India has entered a new phase. One led by intelligence over excess, by engineering over embellishment, and...

Read moreDetails
Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January
Industry Brief

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

December 5, 2025
0

Mumbai: Love just got a major upgrade! India’s biggest dating reality show, MTV Splitsvilla, is back with its 16th season...

Read moreDetails
SpinItUp raises INR 50 Lakh in pre-seed funding from Zee TV Ideabaaz Titans Jimmy Mistry, Anupam Bansal & Archana Jehagirdar
Industry Brief

SpinItUp raises INR 50 Lakh in pre-seed funding from Zee TV Ideabaaz Titans Jimmy Mistry, Anupam Bansal & Archana Jehagirdar

December 5, 2025
0

Mumbai: SpinItUp, India's first interactive music commerce platform that lets club-goers pay to request their favorite songs during live DJ...

Read moreDetails
Studio9 Delivers India its First-Ever Documentary Win at the 30th Asian Television Awards 2025
Industry Brief

Studio9 Delivers India its First-Ever Documentary Win at the 30th Asian Television Awards 2025

December 5, 2025
0

Noida: TV9 Network’s in-house production unit, Studio9, has made history by delivering India its first-ever win in the OTT documentary...

Read moreDetails
“Luxury isn’t about money, it’s about warmth and intention”, says Sussanne Khan at Network18’s Innovate & Evolve – Privé
Industry Brief

“Luxury isn’t about money, it’s about warmth and intention”, says Sussanne Khan at Network18’s Innovate & Evolve – Privé

December 5, 2025
0

Mumbai: As the meaning of luxury continues to evolve in response to advancing technology, conscious consumption, and shifting lifestyles, design...

Read moreDetails
HiveMinds named finalists at the global Amazon Partner Awards 2025 in the USA
Industry Brief

HiveMinds named finalists at the global Amazon Partner Awards 2025 in the USA

December 3, 2025
0

Bengaluru: HiveMinds, a unit of Madison World, has been recognised as finalists at the Amazon Partner Awards 2025, held at...

Read moreDetails

LATEST NEWS

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

December 5, 2025
Stanley Retail names Abhijeet Sonar as Chief Executive Officer

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025

ANALYSIS

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report
Analysis

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report

December 5, 2025
0

Mumbai: Quick commerce continues to reshape how India shops, now accounting for 45% of all festive purchases and nearly two-thirds...

PEOPLE

Stanley Retail names Abhijeet Sonar as Chief Executive Officer
People

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025
0

Bengaluru: Stanley Lifestyles Limited, an integrated super-premium and luxury furniture manufacturer and retailers, todayannounced the appointment of Mr. Abhijeet Sonar...

MARKETING

MILKMAID honors the nation’s love for Kheer on World Kheer Day
Marketing

MILKMAID honors the nation’s love for Kheer on World Kheer Day

December 5, 2025
0

Mumbai: Nestlé MILKMAID, a brand synonymous with indulgent desserts, today announced the celebration of World Kheer Day on 30 November,...

Subscribe to Newsletters

ADVERTISING

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore
Advertising

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore

December 4, 2025
0

Bangalore: Project Worldwide, a agency holding company, has announced the official launch of its India/South Asia “Project Hub” in Bangalore....

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World
Authors Corner

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World

December 4, 2025
0

At some point, every brand faces two choices: evolve with time or watch the world move on without it. The...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Network18 x Liebherr: Innovate & Evolve – Privé Champion a New Era of Engineered Luxury and Future-Ready Living

Network18 x Liebherr: Innovate & Evolve – Privé Champion a New Era of Engineered Luxury and Future-Ready Living

December 5, 2025
Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

December 5, 2025
Stanley Retail names Abhijeet Sonar as Chief Executive Officer

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.