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boAt takes humour route with influencers to launch Airdopes @999

Instagram campaign executed with influencer marketing agency Dot Media in mid-July featured Aryan Kataria, Aatman Desai, Srishti Garg, Rishabh Rai and Sufiyan Junaid.

by MN4U Bureau
July 27, 2023
in Featured, Campaigns, Mobile/Digital
Reading Time: 1 min read
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boAt takes humour route with influencers to launch Airdopes @999
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Indian consumer electronics player and maker of the eponymous boAt wearables launched its Airdopes priced at Rs.999 with an influencer campaign in mid-July 2023.

The campaign conceptualised and executed with influencer marketing agency Dot Media featured Aryan Kataria, Aatman Desai, Srishti Garg, Rishabh Rai and Sufiyan Junaid.

The campaign underlined the ‘unbelievable’ price point of Rs.999, which each influencer brought to the fore on Instagram in their own way.

Aatman Desai

https://www.instagram.com/reel/Curd1MwgpFg/?igshid=NjIwNzIyMDk2Mg==

Srishti Garg

https://www.instagram.com/reel/CumbWu5KywH/?igshid=NjIwNzIyMDk2Mg==

The campaign put the price point firmly in focus while each influencer crafted it with her/his own brand of humour.

The campaign reels have amassed over 700,000 views so far across Instagram, according to the agency.

Tags: Aatman DesaiboAtInstagramSrishti Garg

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