Real estate developer Lodha has launched a campaign themed ‘We Stop at Nothing’ that reiterates the purpose for its existence – to create the world’s finest developments.
The 360-degree campaign aims to solidify Lodha as the pioneering creator of renowned projects worldwide which cater to a life of luxury, along with the unparalleled prestige of owning a home at Lodha, informed an official statement.
The film captures the story of the brand through the joyous experiences of its residents, ranging from kids to youngsters to couples and elderly people, engaged in different activities. The Lodha dwellings create the luxurious backdrop in which these experiences are lived and cherished.
Raunika Malhotra, President – Marketing, Lodha, said, “Today, consumers prefer spacious homes with integrated facilities that provide a wholesome living experience. Lodha is associated with luxury developments around the world owing to its revolutionary design, craftsmanship, hospitality, and exclusive experiences at home. We expand our horizons to present unmatched offerings, coupled with creating eminent developments. The campaign solidifies our objective of delivering only the finest developments while instilling a strong sense of pride for owning a home at Lodha.”
Ronnie Wadia, Senior Partner at Alok Nanda & Company (ANC), said, “In keeping with Lodha’s transformation and evolution as a brand, ANC together with Lodha conceptualised a new ‘brand’ film to communicate that Lodha is synonymous with the world’s finest developments. The film, through a powerful narrative and clutter-breaking visual imagery, demonstrates how Lodha stops at nothing to create the finest living experiences often playing multiple roles beyond that of a developer to achieve this. The entire film is shot at Lodha developments using engaging moments from the lives of residents to tell our story. From the carefully curated cast to the refreshing soundtrack and imagery, ANC has stopped at nothing to create a memorable film.”
The campaign is live across the company’s social media platforms and websites. It will be amplified in print and on OOH media.
Watch the film here:
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