Prescription lense brand Essilor has onboarded cricketer Virat Kohli as its India brand ambassador.
With this strategic partnership, Essilor will roll out a multi-media campaign, featuring Virat Kohli. The campaign by Network Advertising showcases the portfolio of Essilor’s brands that include Stellest, Eyezen and Varilux.
Narasimhan Narayanan, Country Head, EssilorLuxottica South Asia, said, “Virat Kohli’s credibility and popularity among diverse demographics will help raise awareness about the significance of clear and healthy vision at all ages, while emphasizing Essilor’s innovative technology and superior line of products.”
Talking about his new innings with Essilor, Virat Kohli said, “Eyeglasses are an integral part of my life and I identify with having clear vision, whether on or off the field. Being an Essilor brand ambassador has educated me and allowed me to know more about vision care and how each lens is different to address individual vision needs.”
Network Advertising is the creative agency behind the campaign with Virat Kohli. The integrated marketing campaign will be released across channels such as social, digital, and print for audiences across the country.
Akashneel Dasgupta, Chief Creative Officer, Network Advertising, said, “Essilor has for long been helping us see better without being seen themselves. This campaign is the first effort by the brand to make people aware of the mother brand.”
Watch the film here:
https://www.youtube.com/watch?v=MbuWS3Vvz9A&feature=youtu.be
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