Disney has announced the launch of Create 100, a global celebration of creativity marking 100 years of Disney storytelling, through which 100 artists from across fashion, music, art and more have donated artworks and items to benefit Make-A-Wish.
To begin, Disney is marking the launch with a $1 million donation to Make-A-Wish. The global not-for-profit supports realisation of wishes of children with critical illnesses.
Tasia Filippatos, President – Consumer Products, Games and Publishing, said, “Disney’s timeless stories and characters have made an indelible mark on pop culture around the globe, transcending borders, industries and generations. We couldn’t think of a better way to honor 100 years of Disney storytelling than by collaborating with this outstanding collective of visionaries in support of Make-A-Wish.”
Kicking off the campaign, Disney worked with Virgil Abloh Securities to reveal a six-foot structural sculpture of Sorcerer’s Apprentice Mickey from Disney’s Fantasia at the Royal College of Art in London. The life-sized ‘Structural Sorcerer — a Sorcerer’s Apprentice Mickey Sculpture’ was commissioned by Disney and designed by ALASKA ALASKA.
“Paying homage to the everlasting legacy of Virgil Abloh, the Sorcerer’s Apprentice Mickey sculpture takes inspiration from his work on the grid furniture series and the Mickey Mouse illustration he created in 2018 in celebration of Mickey Mouse’s 90th birthday,” said Shannon Abloh, the late artist’s wife.
Create 100 contributions feature everything from musical elements to comic books to recreations of iconic movie props and more from talent such as Beyoncé, French fashion designer Christian Louboutin, Italian Global Creative Director for Swarovski Giovanna Engelbert, Chinese virtuoso pianist Lang Lang, American fashion pioneer Tommy Hilfiger and Brazilian artist Vik Muniz. Global partners such as adidas, Pandora and Coach will also be contributing one-of-a-kind pieces to the celebration.
India’s fashion designer Sabyasachi Mukherjee will be part of Create 100 and will produce a special item in honour of Disney’s 100th anniversary.
“I was born in 1974. I grew up with the beloved character Mickey Mouse. There weren’t endless streams of entertainment back then, but Disney was always around. I think the fantastical worlds created by Disney shaped my imagination and made me the designer I am today. It’s my absolute honour and privilege to represent India and be a part of Create 100. It feels like a perfect homecoming,” said Mukherjee.
For more than 40 years, Disney and Make-A-Wish have granted wishes together for more than 1,50,000 children with critical illnesses worldwide.
Luciano Manzo, President and CEO, Make-A-Wish International, said,“Wishes are generated by the imagination of our wish children and that creative spark inspires their journey with us. Create 100 showcases the power of creativity to bring hope. This inspirational initiative will help grant life-changing wishes for children around the world who are living with critical illnesses. We are so grateful to Disney and all the artists involved for their support.”
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