Packaged drinking water brand Bisleri has partnered Sun Pictures for the Rajinikanth-starrer ‘Jailer.’
The association will see Bisleri limited-edition packs of its 500ml, 1-litre, 2-litre and 5-litre SKUs featuring the actor. These limited-edition bottles will be displayed across Tamil Nadu, informed an official statement.
With the association, Bisleri will roll out a consumer and trade engagement drive covering almost 25,000 outlets coupled with radio and digital contests for special movie screenings.
Tushar Malhotra, Head of Marketing, Bisleri International, said, “The Bisleri X Jailer Limited edition pack featuring the iconic megastar Rajnikanth is a fantastic collaboration to celebrate the rich and exciting Tamil movie culture and build brand love and excitement with our large consumer base.”
Sembian Sivakumar, COO, Sun Network, added, “Bisleri and Jailer are a perfect union as the superstar, Rajnikanth, and the brand are legendary names. These limited-edition packs will captivate the audience and add to the excitement of the upcoming movie, leaving them spellbound.”
The limited-edition packs will be available across general and modern trade outlets in Tamil Nadu as well as online through the Bisleri @Doorstep App.
In the past, Bisleri had partnered with movies such as RRR, Vikram, PS:1, PS:2, Veera Simha Reddy and Waltair Veerayya, among others, to strengthen brand love in the South.
While Bisleri is officially on board, there are others who are also basking in the Jailer wave in their own way.
UNO Aqua Care, an RO sales and service company in Tamil Nadu, has declared a holiday for employees across Chennai, Bengaluru, Trichy, Tirunelveli, Chengalpattu, Mattuthavani, Arapalayam and Alagappan Nagar, reports CNBCTV18.com.
According to the report, the company has done so preempting employees taking leave and also to discourage piracy. Several other companies have also done the same, besides offering free tickets to their staff.
Besides Rajinikanth Jailer stars Kannada actor Shiva Rajkumar and Malayalam veteran Mohanlal, besides Bollywood’s Jackie Shroff. It is being released in multiple languages across India and on screens worldwide.
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