Tile-maker Kajaria has handed its creative duties to WPP-owned 82.5 Communications of the Ogilvy group. The business will be handled by the agency’s Gurugram office.
The agency which specialises in handling and growing Indian brands, will work out Kajaria’s next phase of growth with end-to-end strategy and creative solutions, informed an agency statement.
Kapil Arora, CEO and Co-chairman, 82.5 Communication, said, “It is a matter of pride for 82.5 Communication to be chosen as partners to the iconic India-first brand – Kajaria. And what better way to kick off this partnership, than with a showstopper featuring the country’s top stars – Akshay Kumar and Ranveer Singh.”
A film created by 82.5 for Kajaria released earlier this week.
Read: Kajaria gets Akshay and Ranveer to don army uniforms in next leg of ‘Desh Ki Mitti’
Anuraag Khandelwal, Chief Creative Officer, 82.5 Communication, added, “Kajaria is a thoroughbred Indian brand. It’s a feeling of great joy and honour to partner with them. And what better way to do a ‘Desh ki Mitti’ campaign than with two great stars coming together to open our innings with Kajaria!”
Chandana Agarwal, President North and East, 82.5 Communication, added, “The fact that this iconic brand, Kajaria Tiles decided to trust us with a campaign of this scale is a testimony to the work that we have been doing for the last four years. We are very happy and proud of the win and the commercial that we have created that takes the platform of ‘Desh ki Mitti’ forward.”
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