The Public Relations Consultants Association of India (PRCAI) announced the results of the Summer 2023 round of its Accreditation in Indian Public Relations (AIPR) programme.
A total of 28 young PR professionals from across India secured the certification, taking the number of certified practitioners to 68 since the programme’s launch.
For the certification, candidates were assessed for competencies and expertise. A preliminary round tested aptitude and scrutinised proficiency in various facets of PR. In a final jury round, those who qualified the prelims presented to a jury of 20 consultancy leaders, corporate communication, academic and HR professionals on August 5, 2023 in Bengaluru, Delhi, Gurgaon and Mumbai.
In this batch, 128 people applied for the certification with 57 making it to the final jury round. The bar has been raised with a higher cut-off score, informed a PRCAI statement.
“As the realm of communication and reputation management continues to evolve, the need for highly skilled and certified public relations professionals has become more important than ever before for our industry. This intensive certification process offers a transformative learning experience and motivation for individuals seeking to thrive in the world of public relations,” said Atul Sharma, President, PRCAI.
The AIPR Summer 2023 top rankers were:
Level 1:
- Ravindra Samant, Adfactors PR (78.87 pc)
- Tanu Gupta, On Purpose Consulting (76.89 pc)
- Manya Tandan, Edelman India (76.27 pc).
Level 2:
- Tanoo Gupta, Ruder Finn PR India (81.05 pc)
- Riya Jain, Ruder Finn PR India (78.23 pc)
- Sonia Rachel Abraham, Avian WE (73.27 pc)
“It is heartening to see the pool of certified professionals have grown to 68, who stood the test of skill and leadership across levels to prove their mettle. The certification is the gateway for AIPRodigy to aspire and inspire others who are entering this profession and to take it seriously and by making a mark early on. It is crucial as an industry body to empower practitioners that will raise the bar in efficiency and quality of talent year-on- year,” said, Deeptie Sethi, CEO, PRCAI.
In this round, School of Communications & Reputation (SCoRe), a technical partner to PRCAI for this testing, added an education kit comprising guidelines on assessment rounds, a detailed curriculum with guidelines on how to prepare for them, and sample papers for applicants.
Hemant Gaule, Dean of School of Communications & Reputation, said, “We’re elated to announce this year’s accredited PR professionals, and it’s heartening to witness a significant surge in the performance of the candidates. This not only underscores the elevating standards of PR talent in India but also reflects the dedication and hard work poured into their craft. A special thanks to the PR firms and their leadership for their unwavering support and commitment to this programme.”
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