New Delhi: Integrated public relations and communications agency The Hype Studio has been awarded the public relations and communications mandate for Bubble Me, India’s first magnesium-driven wellness brand.
Under the mandate, the agency will lead Bubble Me’s strategic communications, media relations, thought leadership and brand storytelling initiatives to strengthen the brand’s positioning in India’s rapidly growing wellness and self-care market.
Bubble Me has established itself in the wellness category with a magnesium-first approach, offering bath salts, balms and supplements designed to support sleep, stress relief and muscle recovery. The brand has gained visibility through its appearance on Shark Tank India and has built a customer base of more than 100,000 consumers.
As part of the partnership, The Hype Studio will focus on media outreach, founder positioning and content-led storytelling to amplify Bubble Me’s growth journey, product innovations and market presence among consumers as well as industry stakeholders.
Commenting on the partnership, Aman Uppal, Head, Strategy & Business, The Hype Studio, said, “Wellness in India is undergoing a quiet but powerful shift, with consumers actively seeking science-backed, ritual-driven solutions for everyday stress and recovery. Bubble Me has built a strong proposition around magnesium as a category, and we are excited to partner with the brand to sharpen its narrative and build deeper connections with its growing community.”
Speaking on the association, Akshina Jindal, Founder & CEO, Bubble Me, said, “At Bubble Me, our mission has been to make magnesium-led wellness simple, accessible, and part of everyday life for Indian consumers. As we continue to scale our product portfolio and reach, strategic communication becomes critical to how we tell our story and build trust with our audience. We are delighted to partner with The Hype Studio and are confident that their expertise in brand storytelling and public relations will help us strengthen our market position while staying true to our mission.”
The partnership reflects a shared vision of driving meaningful conversations around wellness, self-care and everyday recovery. Through integrated communications and strategic storytelling, The Hype Studio aims to enhance Bubble Me’s market visibility, deepen stakeholder engagement and reinforce its position as a category leader in India’s evolving wellness and personal care industry.
