Reputation management advisory Astrum has appointed ad and media veteran Sunil Lulla as its Chairman.
Lulla is expected to strengthen Astrum’s capability as a trusted advisor to the C-suite and fuel its growth, informed an agency statement.
Ashwani Singla, Founding Managing Partner, Astrum, said, “For over two decades that I have known and worked with Sunil, I have admired how he combines strategic clarity with execution excellence to achieve extraordinary outcomes. Our clients and colleagues will benefit from his sage counsel and proven acumen.”
Lulla, who served as the CMD of Grey Group from 2014 to 2018, subsequently took on the role of Group CEO at Balaji Telefilms and CEO of TV audience measurement body BARC thereafter. He was MD and CEO at Times Television Network from 2005 to 2014 and had worked at Sony Entertainment Television before that.
“The impact of reputation, risk and regulation on business is a major pre-occupation of the C-suite and more so today; I am delighted to be a part of a team that has an enviable track record of helping CXOs successfully negotiate this landscape,” said Lulla.
Sunil added, ”Ashwani has played a major role in professionalising the Indian public relations landscape and now by putting ‘data and digital’ at the heart of Astrum, he is pioneering the next progression of public relations and public affairs; I am excited to contribute to this journey.”
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