Omnicom Media has named Ricky Chanana as Senior Vice President, Commercial, Omnicom Media Asia, with immediate effect, reinforcing its focus on scaling data-driven commercial capabilities across the Asia-Pacific region.
In his new role, Chanana will oversee the expansion and adoption of Omnicom Media’s commercial solutions—including Omnet, Orion and Outcomes—across Asia. He will jointly lead the regional commercial portfolio alongside Simon Flaxman, who will continue to head the Australia and New Zealand business.
Chanana joins the agency network with more than two decades of experience spanning media, advertising and advertising technology. Over the past decade, he has led commercial and strategic growth initiatives at global adtech companies including Unruly, Twitch (Amazon) and PubMatic, building expertise across programmatic advertising, retail media and digital ecosystems.
At Omnicom Media, he will collaborate closely with commercial leaders across regional markets to accelerate the adoption of the group’s integrated, data-led solutions while strengthening strategic partnerships and delivering greater business value for clients.
Paul Shepherd, Chief Commercial and Trading Officer, Omnicom Media APAC, said, “Ricky’s appointment marks a pivotal moment for our commercial operations across Asia. Asia represents tremendous opportunity for Omnicom’s commercial products, and Ricky is exactly the leader we need to capitalize on it. His deep expertise in adtech combined with his agency background, along with his proven track record in building strategic partnerships and driving commercial growth, makes him ideally suited to strengthen our competitive advantage across the region. As brands increasingly demand integrated solutions that deliver real business outcomes, Ricky will be instrumental in unlocking new opportunities for our clients and agencies.”
Ricky Chanana, Senior Vice President, Commercial, Omnicom Media Asia, added, “After nearly a decade leading commercial and strategic growth across global adtech businesses, I’m incredibly excited to be joining Omnicom in this new group-level role across Asia. Omnicom continues to lead through its commitment to digital transformation, data-driven capabilities and integrated solutions that help brands navigate an increasingly complex landscape. With exceptional talent, market-leading capabilities, and a strong vision for the future, Omnicom is uniquely positioned to deliver meaningful business outcomes for clients across the region. I’m looking forward to bringing my experience across global adtech, programmatic, retail media, and digital ecosystems to help drive growth for Omnicom’s agencies, clients, and partners throughout Asia Pacific.”
The appointment reflects Omnicom Media’s continued investment in strengthening its commercial leadership across Asia as advertisers increasingly seek integrated, technology-led solutions that combine data, automation and measurable business outcomes across the evolving media landscape.
