L&K Saatchi & Saatchi has won the creative and digital media mandates for TMT bar producer Captain Steel India. The account will be handled by the agency’s Kolkata office.
The agency will be responsible for managing Captain Steel’s mainline and digital creatives, as well as its digital media solutions.
Rohit Malkani, Jt. National Creative Director, L&K Saatchi & Saatchi, said, “When one of the fastest growing TMT bar manufacturers was looking out for an agency to partner them to create a national footprint, it was an opportunity we couldn’t wait to sink our teeth into. Captain Steel is one of the most visible brands in the East with a legendary brand ambassador and huge ambitions. We are delighted to win this opportunity to get them to where they want to be.”
Avinash Agarwalla, Director, Captain Steel, stated, “Captain Steel is a brand that has carved its niche in Eastern India, Assam, Tripura. Our focus is to strengthen and expand our footprint across India. We wanted an agency partner that provides strategic thinking combined with creative solutions to augment the brand value and volume. With L&K Saatchi & Saatchi onboard, we are looking to create a difference in this highly cluttered marketplace.”
Hindol Purkayastha, EVP and Business Head (North & East), L&K Saatchi & Saatchi, added, “Captain Steel has been at the forefront in the TMT segment and their presence through distribution and marketing is truly enviable. We are indeed delighted to have the opportunity to partner the brand’s ambitious growth trajectory. L&K Saatchi & Saatchi Kolkata has been strengthening its presence in the last few years and is truly invigorated to be able to add value to Captain Steel. What is most rewarding is the digital journey that will focus on key influencers and consumers alike. The brand is clear on taking significant strides in the market, and that is an exciting challenge for us.”
Captain Steel India manufactures TMT rebars, TMT rings, wires and nails. It is expanding its footprint to multiple states including Jharkhand, Bihar, West Bengal, Assam, Odisha, Tripura and certain parts of Uttar Pradesh, informed an official statement.
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