Bath fittings brand Kohler has launched a campaign to underline the vibrant colours of its product range. The campaign film has been conceptualised by Tilt Brand Solutions.
The film features a young woman seated at a hotel, when she sees a muster of three peacocks gracefully moving towards the lobby. She blinks unbelievingly, and wakes up to the realisation that they are three air hostesses in uniforms of a colour similar to a peacock’s turquoise. When a colleague stretches in the office, she sees a peacock spreading its feathers in his shadow. At a meeting, she sees everyone holding peacock feathers, when what they have in their hands are pens. The cuts to her at home, running her hands over a turquoise wash basin tub. A voice over says, ‘Colours by Kohler – Makes you wish everything was as vibrant.’
The current campaign continues with the ‘Colours by Kohler’ theme adopted by Kohler, which has the tagline ‘The bold look of Kohler’ as the common thread across its messaging planks.
The brand had featured actor Twinkle Khanna in a ‘Colours by Kohler’ film three years ago, which too had a peacock feather reference.
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(This information is published from a press release.)
