Media analytics firm Ormax Media has appointed Sanket Kulkarni to head business development of its theatrical vertical.
Kulkarni, who previously worked at ZEE5 and Sony LIV more recently, started his career at Ormax Media in 2014.
In the new role, Kulkarni and his team will collaborate with film studios, production houses and marketing agencies on content, marketing and strategy, informed an official statement.
Shailesh Kapoor, Founder-CEO, Ormax Media, said, “We are excited to have Sanket on board as a part of our leadership team. His varied experience across the Indian media industry, combined with his passion for cinema, will help us further strengthen our relationships in the Indian film industry.”
Kulkarni added, “Post the pandemic, the theatrical business in India has been in a constant state of flux, which has resulted in recalibration across the value chain. The evolving nature of the film business in India makes audience insights and analytics more relevant than ever before. Given its repository of data and audience understanding, Ormax Media is poised to play a crucial role in the growth of the Indian film business over the next decade. I am looking forward to collaborating with the best minds in the industry, in their pursuit to take more informed and audience-centric business decisions”.
In 15 years of working with the Indian film sector, Ormax Media has developed tools like Ormax Cinematix (campaign tracking), Ormax Moviescope (film testing) and more. The company partners with more than 35 businesses in the theatrical sector, including Disney, Sony Pictures, Viacom 18 Studios, Dharma Productions, Zee Studios, PVR and Yash Raj Films.
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