Disney Star has signed on a slew of sponsors for the upcoming men’s Asia Cup cricket tournament from August 30 to September 17, 2023, across linear TV and OTT formats.
The matches will be aired on the Star Sports Network and streamed on Disney+ Hotstar (free on handhelds) beginning August 30, 2023.
The sponsors announced include Thums Up, Nerolac Paint+, Glow & Lovely, Surf Excel, Jindal Panther, BPCL, My11Circle, Samsung Galaxy Z Flip5, Amul, Maruti, Berger, McEnroe, Amazon Pay, MRF, Policy Bazaar, Tira from Reliance Retail and ICICI Pru MF.
Ajit Varghese, Head of Network – Ad Sales, Disney Star, said, “Cricket fever is at an all-time high as sports fans across India wait in anticipation to watch the ‘Men In Blue’ in action at the upcoming Asia Cup 2023. Brands across categories are equally excited and have come forward to collaborate with Star Sports Network and Disney+ Hotstar to further their business objectives and get closer to millions of fans. We are thrilled with the positive response received for the Asia Cup and are looking forward to delivering an unmatched cricketing experience across both TV and digital,”
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