CG Foods has announced Bollywood actor Ayushmann Khurrana as the brand ambassador of its noodles brand Wai Wai. CG Foods is a part of CG Corp Global India.
The brand is 25 years old. The association will be amplified with the tagline ‘Wai WaiWala Taste’, informed an official statement.
Khurrana said, “It’s an absolute pleasure to be associated with a youth-facing brand like Wai Wai. What sets it apart is the vibrant and diverse range of products it offers. From an array of exotic noodles catering to every taste, region, and preference, the brand lives up to its name.”
Varun Chaudhary, Managing Director of CG Foods & CG Corp Global India, stated, “Collaborating with Ayushmann Khurrana was my top priority, and I am delighted that we have joined forces in such a short time. This partnership comes at a critical moment when my vision for the brand includes not only exponential growth in sales but also the establishment of deep connections with Wai Wai fans across the country. India is an important market for us , and I am dedicated to ensuring that Wai Wai attains a leadership position with its roots deeply entrenched in India.”
Wai Wai has decided to foster a stronger connection with the emerging generation, encompassing young adults, teenagers, and working professionals, the statement explained.
The brand also is gearing up to launch 2X Spicy noodles through its sub-brand ‘Dynamite.’
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