Mumbai-based integrated creative agency Pixelfox has announced its appointment as the creative and digital partner for three Phoenix Mills brands – Phoenix Citadel Indore, Palladium Ahmedabad and Phoenix Workspaces.
The mandate encompasses enhancement of brand identity and digital presence across platforms. The services will include managing social media, print ads, video content (DVCs) and outdoor advertising campaigns. The agency intends to create interactive experiences and use data-driven insights to optimise ROI.
Krutika Damani, Founder, Pixelfox, said, “We are elated to embark on this exciting journey with The Phoenix Mills Limited. The Pixelfox family, armed with a talented team, is dedicated to taking the brand’s visual presence to unparalleled heights. We are confident in our capacity to achieve this through a combination of innovation and a unique approach.”
“The Phoenix Mills Limited as a brand has been synonymous with innovation and excellence, and we believe Pixelfox aligns perfectly with our ethos of delivering exceptional value. With this partnership, we look forward to reshaping the digital landscape and enhancing customer experiences across Phoenix Citadel Indore, Palladium Ahmedabad, and Phoenix Workspaces. Together, we will set new standards and exceed expectations, driving our brands to greater heights in the digital era,” said Mayank Lalpuria, West & North Marketing Head, The Phoenix Mills.
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