ITC Aashirvaad Spices has awarded an all-encompassing mandate to advertising agency Pad. The mandate includes packaging and launch campaigns as well as the digital marketing mandates for Andhra Pradesh, Telangana and Karnataka.
Pad will conceptualise the launch of the spices employing dynamic campaigns. The campaigns will blend a mix of marketing, advertising, and promotional efforts. Moreover, the approach will be region-specific, centering on the authentic essence of each locality.
Furthermore, Pad will manage Aashirvaad Spices’ digital marketing mandates in the regions of Andhra Pradesh, Telangana, and Karnataka. Loose spice mixes in India are a fast-growing category, particularly in urbanised regions like Andhra Pradesh, Telangana, and Karnataka, where ITC Foods Group has a strong presence. This comprehensive approach includes overseeing the brand’s online presence across various digital platforms, curating engaging content, implementing effective digital campaigns, and closely monitoring the brand’s online reputation.
Tej Naidu, Business Head, Pad Digital, said, “Our collaboration with Aashirvaad Spices is particularly captivating, driven by their unwavering dedication to quality and innovation. This synergy is pivotal in cultivating regional awareness. Our approach prioritises the creation of region-specific strategies, allowing us to tap into the genuine essence of each area. By incorporating local languages, we deepen the impact and effectiveness of brand communication with the audience. These collective efforts pave the way for heightened brand visibility, expanded market share, increased audience engagement, and, above all, unwavering brand loyalty. Our association with Aashirvaad Spices underscores our commitment to delivering culturally authentic experiences in vibrant regions.”
Gautam Reddy, Founder and CEO, Pad, said, “At Pad, we are thrilled to be chosen as the strategic partner for Aashirvaad Spices. This partnership presents a wonderful opportunity to infuse creativity into their brand and create campaigns that will resonate with their audience.”
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