Brand Stimulus from Paragon Footwear has launched a campaign underlining its ‘Badhte Raho. Badalte Raho’ proposition.
Conceptualised by Makani Creatives, the campaign celebrates the driven spirit of the young. The omni-channel campaign includes a film.
The film features youngsters ‘crossing the line’ to do what is right and express themselves. If it’s a young woman who takes charge in changing a flat, a young man steps over to the other side and shows off some groovy moves. Elsewhere, a youngster picks up a bottle discarded on the road by a man in a car, only to return it to him and make him realise the error of his ways.
Sachin Joseph, Executive VP at Paragon Footwear, said, “Stimulus, as the name suggests, aims to add a boost to every step you take towards your goals. Our footwear is crafted keeping in mind comfort that will enable our customers to reach excellence.”
Prasad Rao, Executive Creative Director, Makani Creatives, said, “There is an unabashed rawness to the thought of “Badhte Raho. Badalte Raho.” which we liked. It resonates well with the doers of the world today, who have a fairly strong sense of who they are. They don’t let their emotions or mental state of being become barriers in their heads. They’re prepared to take risks, change perceptions and break stereotypes. They’re ready to bring a change. Stimulus believes in this ‘sense of self’. And acts exactly as its name suggests – as a stimulant that evokes confidence and encourages its audience to defy all odds.”
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