Mumbai: Hershey India has unveiled its latest Back-to-School campaign for Hershey’s Spreads, featuring actor Sameera Reddy, her daughter Nyra and mother-in-law Manjari in a heartwarming and humorous family film that brings alive the everyday breakfast challenges faced by families.
Titled around the playful idea of a “Breakfast Court,” the campaign highlights how repetitive morning meals can become a familiar struggle for parents and children alike. The newly packaged Hershey’s Spreads, available in three delicious flavours, take centre stage as a simple way for families to add more variety, taste and creativity to breakfast tables and school tiffins.
The campaign created intrigue with a teaser film in which Sameera Reddy revealed that her daughter Nyra was “taking her to court,” sparking curiosity among audiences. The full campaign film reveals the reason behind the unusual case — Nyra playfully puts her mother on trial for making breakfast feel repetitive during busy school mornings.
Set in a quirky courtroom environment, the digital film captures the chaos and humour of everyday family mornings. As Sameera defends herself against Nyra’s accusations, Manjari steps in as the unexpected mediator and introduces Hershey’s Spreads as a way to transform everyday breakfast moments into more enjoyable experiences.
Commenting on the campaign, Kamy Devaguptapu, Director Marketing – India & APAC, The Hershey Company said, “At Hershey, we believe that the simplest everyday moments can become the most memorable with a little creativity. The back-to-school season is one of the busiest times for families, and we wanted to bring this insight to life through a story that is entertaining, relatable and rooted in real family dynamics. Sameera was the perfect choice for this campaign because she represents the modern Indian mom with authenticity and warmth, and her natural chemistry with Nyra and Manjari makes the story feel genuine. Through this playful concept, we’re excited to showcase how the newly packaged Hershey’s Spreads, available in three delicious flavours, can inspire families to make breakfasts and school tiffins more enjoyable every day.”
Speaking about the creative thought behind the campaign, Tejal Waradkar, Executive Creative Director, TBWA\Lintas said, “Every school morning, moms stand trial for serving ‘routine breakfast.’ So to launch the new Hershey’s Spreads packaging, we gave them the courtroom they deserved. Together with Sameera Reddy, we transformed a familiar household conflict into the Hershey’s Ceasefire Court, where Hershey’s Spreads turned breakfast into a common ground of bonding between moms and kids.”
Conceptualised by TBWA\Lintas, the campaign uses humour and authentic family interactions to showcase a relatable parenting moment while reinforcing Hershey’s Spreads’ role in making everyday meals more exciting. Through its storytelling-led approach, the campaign demonstrates how a simple spread can add a delicious twist to breakfast routines and school tiffins.
Speaking about the campaign, Sameera Reddy said, “What I loved most about this campaign is how relatable it is. Every parent knows the challenge of making breakfast and school tiffins exciting while juggling busy mornings. The idea of Nyra putting me in a ‘Breakfast Court’ for serving repetitive meals was such a fun and refreshing way to tell a story that so many families will identify with. Shooting with Nyra and my mother-in-law, Manjari, made it even more special because the warmth and chemistry you see on screen are completely genuine. It was wonderful partnering with Hershey’s Spreads on a campaign that celebrates family moments while showing how a simple spread can make everyday breakfasts and tiffins a lot more exciting.”
The campaign is being rolled out across digital platforms, building on the curiosity generated by the teaser film. Through relatable storytelling, family humour and culturally relevant insights, Hershey India aims to connect with consumers during the back-to-school season while highlighting how Hershey’s Spreads can bring more joy and variety to everyday breakfast moments.
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