Sales and marketing company CPM India and experiential marketing firm Candid Marketing have entered into a partnership to establish an integrated sales and marketing activation solution for brands. Through this collaboration, CPM India will harness Candid’s brand expertise to offer a suite of services to clients across India. These services will extend CPM India’s existing portfolio.
Over the years, while CPM India has focused on Trade Marketing, Sales, and Brand Activation, Candid Marketing is synonymous with Experiential Marketing, Events, and Digital Activation.
Mandeep Singh, CEO and Managing Director, CPM India, said, “At CPM, we possess a rich legacy of partnering with major clients across diverse industries, particularly in the retail and channel sales sectors. Our pride stems from the enduring relationships we’ve nurtured with our clients, founded on unwavering trust in our trade marketing and sales initiatives. The desire to delve into brand activations and consumer engagement has always been a shared aspiration.”
“The collaboration with Candid Marketing heralds a new era, unlocking fresh possibilities for both us and our clients. Together, we’ll harness our scale and profound insights into channel and consumer behaviour within the retail domain through experiential marketing. We eagerly anticipate a transformative journey in the consumer activation landscape, driven by our shared commitment to scale and innovation,” he added.
Atul S Nath, Founder and MD, Candid Marketing, said, “Over the years, the Candid team has developed a deep understanding of go-to-market strategies and building strong brands – especially through strong creative and omni-channel experiential marketing. CPM’s extensive network and intensive national execution capability will allow us to deliver even better brand campaigns for our clients. I am super-excited with this handshake and look forward to doing some great brand work together in the future.”
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