Dream11 has unveiled its campaign for the ICC World Cup with cricketer Rishabh Pant. In the three-film campaign Pant takes on players from the Indian team, putting them through impossible tasks, all in the name of the World Cup.
The campaign has been conceptualised by Tilt Brand Solutions.
In the first film, Pant takes on Hardik Pandya as he lifts weights. A Sumo wrestler on either side of the barbell has Pandya worked up, to which Pant tells him that it’s the world cup after all, and an extra effort is the order of the day. In the second film, dressed as a goatherd, Pant stops the team’s bus a distance from the practice ground, urging the team to run an extra 15 km as a warmup, for after all, it is the World Cup. The third film sees Pant waking up Rohit Sharma an hour before he planned to get up to practice, all in the name of the World Cup.
Feedback: [email protected]
