Relaxo unveiled the campaign for its sportswear brand Sparx featuring actor Akshay Kumar. Titled ‘It’s In Me’, the film celebrates the energy and ‘never give up’ attitude of the youth.
The film has Kumar engaged in a kite flying drill with a youth. The youth tries his best but is bettered by Kumar, who his victory by announcing ‘Ye Kata!’. However, the young man takes it in his stride saying Kumar might have cut his kite string, but does not have the kite. What follows is a chase to catch the kite. While Kumar gets hold of the kite string, the young man keeps his kite.
Gaurav Dua, Executive Director, Relaxo Footwear, said, “At Relaxo, we are thrilled about the ‘It’s In Me’ campaign, something that signifies our vision of harnessing the boundless energy and spirit of today’s youth. It represents our continuous emphasis upon the dynamic, ever-evolving aspirations of the youth. Sparx is not just about footwear; it’s about encapsulating the vitality and enthusiasm of the younger generation.“
“The ‘It’s In Me’ campaign is something that’s synonymous to the youngsters of our nation and what better way to showcase it than having Akshay Kumar — the megastar who just proves the narrative that class is timeless, and age is just a number. The TVC does justice to our quality and the parameters that distinguishes us from the rest,” said Sachin Chhabra, VP & Head of Marketing, Relaxo Footwear.
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