Women’s ethnic wear brand Rangriti launched its brand campaign featuring actor Kriti Sanon. The campaign has been conceptualised by Enormous Brands. The campaign celebrates the varied colours that make up the landscape of India.
The brand film shows Sanon attired in colourful clothes – with each colour representing a something in India. Be it the fiery red of Punjab’s chillies, or the calming blues of Jodhpur, the strong sun or the cold shades – millions of colours make up the essence of India and offer inspiration for the clothes by the brand.
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