Legrand Group subsidiary IndoAsian has unveiled its Diwali initiative and campaign “#Eco Utsav Initiative”. The initiative will kick off at the Kotla Mubarakpur market in Delhi, and Mani Ram Bagia market in Kanpur, and aims to encourage people to make a shift towards sustainable and eco-conscious celebrations.
The Eco Utsav initiative will promote awareness and action about plastic waste management. It will feature a market setup adorned with sustainable decorations, a vending machine incentivising plastic waste disposal, and daily clean-up drives. The collected plastic waste will be repurposed into a bench, contributing to the sustainability of the market. IndoAsian has partnered with Big FM 92.7 to broadcast the initiative in both cities.
Sameer Saxena, Director – Marketing, IndoAsian, said, “As a conscious India brand, we believe that sustainable and responsible living is not just a choice, but a responsibility. IndoAsian’s Eco Utsav initiative embodies this commitment to a greener future and a brighter Diwali. By engaging local communities in the spirit of environmental stewardship, we hope to illuminate the path toward a more sustainable and eco-conscious celebration of this festival of lights. This initiative reflects our unwavering dedication to fostering positive change and nurturing a future where sustainability is at the heart of our celebrations and actions.”
The initiative includes a vending machine that encourages plastic waste recycling by dispensing sustainable Diwali decorations as rewards, daily clean-up drives and recycling efforts. Local retailers and the public are encouraged to participate campaign and the collected waste is repurposed into a bench, serving as a sustainable addition to the market.
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