Lever Ayush has launched its campaign for its sensitivity relief toothpaste. Tooth sensitivity is a common problem and can cause sharp pain on eating something hot or cold.
In the brand film, a man eating a softy at the beach, another having a cup of tea, the groom at his wedding eating ice cream, the policeman having a cold drink on a hot day – everyone goes ‘aah’ with pain on that first bite or sip. But they are not the only ones facing tooth sensitivity when they eat something hot or cold. When a young woman goes ‘aah’ while having a cold coffee at a restaurant, the man at the next table tells her to say ayurveda, not aah, explaining the benefits of Lever Ayush.
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