UK-based footwear brand FitFlop has launched its campaign titled ‘For People Who Move’ showcasing compelling stories of individuals who challenged the status quo and created a niche for themselves with their determination.
In its pursuit of excellence, the campaign showcases that FitFlop is the footwear of choice for those who are constantly on the move combining style and comfort.
The first film in the series features actor Akhil Akkineni. Others featured include Nandini Bhalla, editor-in-chief, The Word magazine known for her avant-garde ideas, editorials and conversations that propelled the fashion industry in progressive directions, Anshuka Parwani, a celebrity wellness expert, Joseph Radhik, a celebrity wedding photographer and Vedant Lamba, a startup founder in the sneaker space.
In the brand film, Akkineni explains he comes from a family of actors, has friends who are actors and has pretty much been raised around film sets. However, that does not mean he had it easy. He was still nervous when he faced the camera and still had his set of challenges when he started his career as an actor. In all of this, he had a legacy to preserve – that of his parents – and to create – his own.
“With the narrative of ‘For People Who Move’, we want to narrate stories of icons who move the world forward in their extraordinary ways and broke through boundaries. We hope this campaign inspires people to be on the move, challenge limits and forge new paths. Whether you move behind the scenes with courage, defy all odds, steer important conversations, or preserve a legacy, FitFlop provides you with footwear that blends comfort and style seamlessly. FitFlop’s footwear range is not only fashion forward but also engineered with technology to provide exceptional comfort for those who are constantly on the move,” said Deepika Deepti, Senior VP Marketing at Metro Brands Ltd.
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