FlyBoo Holidays has unveiled its campaign featuring Brand Ambassador shuttler PV Sindhu. The TVC marks the first instalment in a two-part series, and is all about the mascot, Boo the flamingo. The campaign has been conceptualised by PAD.
In the inaugural campaign film, PV Sindhu’s work and leisure take her from Indonesia to India, and all the way to the Maldives. Despite the distances, her travels are smooth and stress-free, courtesy Boo, the mascot, who offers constant support. The film further embodies the promise: “Just Pack Your Bags, FlyBoo got your back.”
Marri Shashank Reddy, Director and Co-Founder of Flyboo Holidays Private Limited, said, “We’re excited to commence this transformative journey with PAD. The campaign is a testament to redefining travel experiences. Through a blend of creativity and technology, we aim to leave a lasting mark on the travel industry. By nurturing meaningful connections with our customers, we confidently position ourselves as pioneers in travel solutions.”
Vivek Reddy, Co-founder and Creative Director at PAD, said, “At PAD, we are overjoyed to be selected as FlyBoo’s strategic partner. This partnership not only ignites our creative passions but also empowers us to craft campaigns that will genuinely captivate and deeply resonate with their audience. We eagerly anticipate introducing innovative ideas and delivering compelling campaigns to enhance the flying solutions landscape.”
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