OnePlus’ two-film campaign titled #OneCelebration has crossed 45 million views across platforms, with an overall reach of 88 million, according to the company.
Conceptualised in-house by the OnePlus team, the campaign was directed by Aneesh Malankar and produced by Supari Studios.
While the first film spotlighted a mother surprised by her children visiting her, the second film is a celebration of the bond that a brother and sister share.
The film opens to a pilot coming home for Diwali only to have his sister complain that he did not reply to her handwritten letters. Amid their banter, the brother places a gift box for his sister, who opens it to find letters addressed to her in reply to all the ones she sent. Her brother gives her a new phone for Diwali but she declares that he is her best gift.
Ishita Grover, Director of Marketing, OnePlus India, said, “At OnePlus, we believe in the profound impact that technology can have on our lives, especially when it comes to strengthening the ties that bind us with our loved ones. Our latest campaign, #OneCelebration was a testament to the enduring spirit of life and the invaluable role our products play in enhancing these moments of connection and celebration.”
“The campaign showcased how OnePlus’ family of products continue to bring light and create warm memories in every home where OnePlus products arrive. There are a diverse range of products that we have to offer; and while these products paved the way for many remarkable moments together this Diwali, the celebration for our community and their loved ones continued to remain as one.”
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