Caffeinated personal care brand mCaffeine has unveiled a campaign for its Choco Body Lotions range, that visualises the product promise of ‘Irresistibly Smooth Skin’.
The campaign film is set at a party. Away from the heart of the party are a young man and woman in the kitchen for a refill. They are drawn to each other because of the aroma of chocolate they carry. The film features them flirting with each other, feeling the smoothness of each other’s arms. They state that they should get back to the party, but are unable to resist each other. The secret to their smooth skin is revealed as the brand makes the pitch for mCaffeine body lotions.
Tarun Sharma, CEO and Co-founder, mCaffeine, said, “mCaffeine’s Choco Body Lotions are a testament to our dedication to revolutionising the winter skincare and self-care experience. We used chocolate, which is long associated with indulgence, and harnessed its goodness to redefine how our consumers perceive and indulge in winter skincare. And the ‘Irresistibly Smooth’ campaign perfectly aligns with this commitment of ours. It not only invites everyone to revel in the magic of chocolate aroma but also highlights the practicality of our range of lotions during winter, ensuring that the skin remains irresistibly smooth even in the coldest months.”
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