Asianetnews.com, the digital platform of Asianet News Media and Entertainment (ANMEPL) has launched its eighth language platform in Marathi.
The launch happened on 5th December, 2023 at the Press Club in Mumbai with Hon. Dy. CM of Maharashtra, Shri Devendra Fadnavis, gracing the occasion as the Chief Guest.
Asianetnews.com is already present in Malayalam, Kannada, English, Hindi, Telugu, Tamil, and Bangla. With the launch of Marathi, the group’s digital news media has spread its wings to the West as it aims to expand its footprint nationally and globally. Asianetnews.com Marathi will target to become the go-to destination for focused news and video content in Maharashtra.
Hon. Dy. CM Shri Devendra Fadnavis stressed about the need for genuine news providers such as Asianet News to clamp down on fake content, especially the threat posed by AI-based platforms such as Deepfake and other similar Indian apps.
Rajesh Kalra, Executive Chairman Asianet News Group spoke about the thought process behind this development. “With Maharashtra having the third most internet penetration in the country, Marathi is obviously a key language for Bharat. When we were looking at expanding into other languages, Marathi was a unanimous choice. We aim to be the most trusted source of news for Maharashtrians and provide a platform that disseminates high-quality content,” he said.
Neeraj Kohli, Chief Executive Officer, Asianet News Group elaborated, “We are aiming to replicate the success of our other 7 languages to Marathi and justify the faith put in us by the people of Maharashtra. Our focus has always been on providing our audience with the most comprehensive, up-to-date, and honest coverage from the ground.”
Samarth Sharma, the group Chief Operating Officer said, “We will be putting all our efforts to deliver ‘Straight, Bold, Relentless,’ news coverage to the Marathi diaspora spread across the world. With a strong team of journalists working round the clock, our news bureau is set to establish Asianet News Marathi as the most trusted source of news,”.
