Orientbell Tiles has released its campaign focusing on its products as opposed to having celebrities endorsing the company and its tiles.
The brand film showcases ‘Cinema Kumar’, who can get a celebrity to endorse any product, and say what he tells them to say. Then there is Orientbell tiles, which has decided to not ask any celebrity to endorse its product but rely on its quality and product offering. Reports say barely 25 pc consumers believe that celebrities use the products they endorse while over 50 pc want to hold celebs accountable for the claims they endorse.
“We are today making a bold statement: no celeb endorsements, no shallow, marketing gimmicks. Orientbell Tiles will stand proudly on its own merit. And make Shopping for Floor & Wall Tiles easier. This campaign is not just about our brand; it’s about the broader conversation – the choice between superficial glam and authentic substance,” said Alok Agarwal, Chief Marketing Officer, Orientbell Tiles.
Feedback: [email protected]
