Creativity and marketing effectiveness award Spikes Asia has revealed its 2024 jury line-up with the creative effectiveness and creative strategy jury to be chaired by Aditya Kanthy, CEO and Managing Director, DDB Mudra Group, India.
In all, 93 industry experts from across 18 markets will pick APAC’s leading talent from a diverse range of disciplines.
Other jury members from India include Subir Majumdar, Chief Creative Officer, Shobiz, on the Brand Experience & Activation and Creative Commerce Jury; John Paite, Chief Creative Officer, Media.Monks on the Creative Data and Innovation Jury; Mayuresh Dubhashi, Group Executive Creative Director, Leo Burnett on the Digital Craft and Social & Influencer Jury: Anusheela Saha, Executive Creative Director, FCB on the Direct and Outdoor Jury; Sanchita Johri, Director Digital & Membership Emerging Markets, adidas, India, Middle East and North Africa, Turkey, Israel and South Africa on the Entertainment, Gaming and Music Jury; Monica G Gambhir, Co-Founder & Film Director, Cutawayy Films on the Film Craft Jury:
Aalok Agrawal, Senior VP – P&G Health, Procter & Gamble, Asia, Middle-East and Africa on the Healthcare Jury; Uday Mohan, Managing Director, Havas Media Network on the Media Jury; Amit Misra, CEO, MSL, South Asia and Southeast Asia on the PR Jury; and Ashish Chakravarty, Executive Director & India Head of Creative, McCann Worldgroup on the Print & Publishing and Radio & Audio Jury.
The year 2024 has seen the highest representation from brands, while among the agencies and networks, Design Bridge and Partners, Howatson+Company, Merkle, Shobiz, Thinkerbell, We Are Social and Mediabrands Content Studio will make their debuts. Other platforms represented on the Juries include Meta and TikTok, with Spotify and Stan joining the line-up for the first time.
Jaime Ng, Festival Director, Spikes Asia, said, “Our Jurors have a huge responsibility in setting the benchmark for creative excellence across APAC. We’re thrilled to bring a breadth of voices and perspectives to the Jury rooms, including the highest ever representation of brands to the Juries, in addition to representation from Central Asia for the first time. We’d like to thank them all in advance for their dedication and expertise.”
Simon Cook, CEO, Lions, added, “We have an incredible line-up of exceptional talent and experts from across APAC who collectively bring a wealth of expertise into the Jury rooms. We’re grateful to all of our 2024 Jury members for devoting their time and knowledge, and we can’t wait to see our Jurors in action in Singapore next year.”
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