The Global Best of the Best Effie Awards crown the most effective campaigns from all the Grand and Gold Effie winners across the globe in the fray.
Ogilvy India (with Wavemaker India) has won the Global Grand Effie in Experiential Marketing for the Cadbury Celebrations – Shah Rukh Khan My ad campaign. After bagging the Cannes Titanium last year, and an Effie APAC this year, Ogilvy India added the Global Grand Effie to its cap for the Shah Rukh Khan My Ad campaign.
For its Diwali campaign, Cadbury Celebrations worked with Ogilvy India to extend a helping hand to small businesses across India that were struggling to survive the pandemic’s crippling effects. With a purposeful mix of data and generative AI, the Cadbury Celebrations Ad featuring actor Shah Rukh Khan doubled up as a personalised ad promoting countless small businesses.
Ganapathy Balagopalan, Deputy Chief Strategy Officer, Ogilvy India said, “Christmas has arrived early for Ogilvy India, and we are delighted. It’s taken a village to pull this campaign off and we are happy it has made the impact and difference we hoped for.”
https://www.ogilvy.com/work/shah-rukh-khan-my-ad
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