Agencies in India had a strong showing with 13 wins, including a Best of Discipline in Branded Entertainment by Leo Burnett Mumbai for “Airtel 175” on behalf of Airtel. The agency is also the #2 ranked agency in APAC. Leo Burnett Mumbai had a strong year in the 2023 ONE Asia Creative Awards, winning Best of Discipline in Branded Entertainment and finishing as the second highest-ranked agency in APAC.
The Best of Discipline, working with Prodigious Mumbai, was for “Airtel 175” on behalf of Airtel. The work also won two Golds in Branded Entertainment, a Silver in Creative Use of Data, and a Bronze in Moving Image Craft & Production.
ONE Asia 2023 winners from India are as follows.
Gold
- Leo Burnett Mumbai with Wavemaker India Mumbai “#BRINGBACK2011” for Oreo in Integrated, Integrated Campaign
- Leo Burnett Mumbai “Airtel 175” for Airtel In Branded Entertainment, Experiential
- Leo Burnett Mumbai “Airtel 175” for Airtel In Branded Entertainment, Talents & Influencer
Silver
- Leo Burnett Mumbai with Wavemaker India Mumbai “#BRINGBACK2011” for Oreo in Experiential & Immersive, Events/Stunts/Competitions
- Leo Burnett Mumbai with Wavemaker India Mumbai “#BRINGBACK2011” for Oreo in Public Relations, Events & Experiential
- Leo Burnett Mumbai “Airtel 175” for Airtel In Creative Use of Data, Data Visualization
- Leo Burnett Mumbai with CropIn Bangalore “Smart Farm” for Pepsico Lay’s in Integrated, Brand Transformation/Repositioning
Bronze
- Leo Burnett Mumbai with Wavemaker India Mumbai “#BRINGBACK2011” for Oreo in Creative Effectiveness, Consumer/Brand
- Leo Burnett Mumbai with Wavemaker India Mumbai “#BRINGBACK2011” for Oreo in Social Media, Influencer Marketing
- Leo Burnett Mumbai ““Airtel 175” for Airtel in Moving Image Craft & Production, Innovation in Moving Image Craft & Production
- Leo Burnett Mumbai ““Airtel 175” for Airtel in Interactive, Online & Mobile, Innovation in Interactive, Online & Mobile
- Ogilvy Gurgaon “Stump Cam” for Coca-Cola India in Branded Entertainment, Brand Partnerships
Green
- Leo Burnett Mumbai “The Biochar Project” for PepsiCo India Holdings
ONE Asia Creative Awards 2023 Rankings:
This marks the first year The One Club for Creativity has compiled the ONE Asia Creative Awards Rankings. The top agencies for the region, with links to their winning work, are:
1. Leo Burnett Group Manila Makati
2. Leo Burnett India Mumbai
3. CHEP Network Sydney
4. The Monkeys Sydney (tie)
4. Thrive PR + Communications Sydney (tie)
6. VMLY&R Ogilvy Japan Tokyo
7. INNOCEAN Seoul
8. Edelman Thailand Bangkok
9. Wunderman Thompson Thailand Bangkok
10. Dentsu Creative Manila Makati
The top-ranked countries and regions were, in order: Australia, Philippines, Japan, India, Thailand, South Korea, Singapore, China, Chinese Taipei, Vietnam, Indonesia, and New Zealand.
