Children’s entertainment brand Sony Yay concluded the third edition of The Giant Wheel Festival in Delhi last week. The festival attracted a footfall of over 8700 people in three days.
The event had several games, and other activities for children. The children also got a chance to interact with their favourite Yay toons. Actors Shilpa Shetty, Jackky Bhagnani, and influencer Gaurav Taneja also participated in the event. The event also featured brands such as Parle Candy Culture, Weikfield, Mrs Bector’s Cremica, and Crax.
Sandeep Mehrotra, Head- Ad Sales, Network Channel Sales, said, “The Giant Wheel Festival in Delhi reflects our commitment to bringing brands closer to their relevant TG. With this magic recipe of the best entertainment and engagement for kids and family alike, we were able to brings brands a successful chance to connect with their audience organically in a meaningful manner.”
Krishnarao Buddha, Sr. Category Head, Parle Products, said, “Parle Candy Culture, the basket of iconic confectionery brands is delighted to have associated with the ‘The Giant Wheel Festival’ in the New Delhi leg. The Giant Wheel Festival created the right platform to reach our Target Audience, the kids. We were overwhelmed by the kind of buzz generated at the event, particularly at our stall. Not just the kids but even the adults savoured our brands at the fest. The celebrities further added to the attractions.”
Bimalendu Tarafdar, Vice President, Marketing, Wekfield, said, “In a symphony of success, our recent event The Giant Wheel Festival with Sony Yay unfolded like a masterpiece. The atmosphere was charged with excitement, laughter, and an undeniable sense of toon camaraderie. From the first moment to the final bow, the event sparkled with seamless organisation and vibrant energy, and we as Weikfield loved being here.”
Apoorva Singh Bais, CMO, Mrs Bectors Food Specialities Ltd, said, “We are glad to be part of the event where fun, laughter and unlimited energy of kids made it extremely special, in short it was just “Magical” and what could be more special than the kids loving the sumptuous, tasty cookies from the house of Mrs Bectors Cremica. Congratulations to Sony Yay and team for this brilliant event.”
Karan Gadhoke, Head of Marketing, Crax, said, “Being a part of the Sony Yay’s The Giant Wheel Festival, was a great experience for Crax. Our collaboration was a success that gave us an opportunity to spread the love for Crax amongst kids.”
Suman Pal, Head of Media, Wipro Consumer Care and Lighting, said, “The recent partnership of Glucovita Bolts and Sony Yay for “The Giant wheel Festival” was an astounding success. The atmosphere was full of excitement and laughter of kids, finding their sweet spots. The event was well-organised and had a lot of energy. We, Glucovita Bolts, were thrilled to be part of this engagement activity. The festival started with a bang and kept the audience captivated throughout. The high energy games played across the stalls and stage with toon characters, was impeccable. It was truly an unforgettable experience. From live performance to interactive games like Glucovita Bolts challenge, there was something for everyone across age groups. The Giant Wheel Festival with Sony Yay was a testament to the power of collaboration and creation of magic.”
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