Story Digital has acquired the digital and creative mandate of Riya Perfumes. The partnership is set to help elevate Riya Perfumes’ market presence.
Rohan Chawla, Co-Founder, Story Digital, says, “Our association with Riya Perfumes is a big win for our team. Having successfully collaborated with over 15 personal care brands and delivered consistent results for them, our team is excited to contribute their expertise and creativity to continue Riya’s legacy in the digital space.”
Founded in 1997, Riya Perfumes has been a trusted name in crafting scents that appeal to different tastes and preferences.
“As a brand deeply rooted in general trade, we’re now embarking on an exciting journey to expand into D2C. This is important for us to stay at the forefront of the FMCG industry and forge stronger connections with our customers. Story Digital’s young and digital approach aligns seamlessly with our vision, and we’re confident they will propel us further into the digital era,” says Vaibhav Bolwani, Brand Manager, Riya Lifestyle.
At the core of Story Digital is innovative brand-building ‘creategy’, a fusion of creativity and strategy driving their vision to captivate audiences in this New Age of Advertising. The team is focused on nurturing and growing Riya Perfumes’ community by leveraging services like creative campaigning, content creation, social media management, and performance marketing.
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