Ad tech company Tyroo Technologies and commerce media company Criteo have joined forces in a preferred ad reseller partnership in India. The collaboration effective from January 2024, provides Criteo’s commerce media platform offerings to Tyroo, further helping advertisers in the country to explore Criteo’s advertising solutions.
“This partnership allows a broader range of advertisers in India to leverage Tyroo’s local market expertise alongside Criteo’s renowned AI technology and large-scale commerce data,” said Julian Timmerman, Director, Global Services Partnerships, Criteo. “As we head into 2024, we look forward to collaborating with Tyroo to further equip advertisers in India with our solutions to reach commerce outcomes they desire.” Criteo is the leader in commerce media and shepherds the buying and selling of advertising with the suite of solutions that enables a full-funnel and omnichannel approach. Tyroo will expand and aid the base of brands leveraging Criteo’s commerce media platform in India by enhancing the platform experience and client success management. Akshay Mathur, CRO of Tyroo Technologies, stated, “Our partnership with Criteo marks a strategic move to offer our advertisers in India access to their world-class commerce media platform, strengthening our commitment to providing unparalleled commerce offerings in the region. The commerce media opportunity in India is poised to be substantial.”
This strategic partnership exclusively targets India, solidifying Criteo’s presence to a greater extent in this dynamic and rapidly expanding market. It will also further consolidate Tyroo’s specialised commerce offerings to its existing and potential network of brands and agencies, providing an improved platform experience and measurable ROI for advertisers in India.
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