Cryptocurrency exchange and Web 3 company, Bitget, has launched a new brand film about the internationally recognised footballer Lionel Messi to kick off their second-year partnership, with a continuation of the theme #MakeItCount. This campaign aims to inspire everyone to push beyond limits and seize opportunities, transforming challenges into stepping stones toward success.
Bitget had entered into a partnership with Lionel Messi in October 2022, becoming the only crypto exchange partner of the Argentinean football player.
The new #MakeItCount 2024 film the company explains is a testament to the core values Bitget and Messi hold dear: Perseverance against all odds, any progress builds upon itself, and a positive mindset no matter what. The film showcases the determination of Messi from childhood, overcoming adversity to becoming the greatest of all time footballer with continued progress and a direct aim to achieving his goals. Bitget shares Messi’s commitment to making incremental improvements daily. From an unknown platform founded during the crypto winter, Bitget claims to have emerged as one of the top five crypto exchanges.
Bitget MD Gracy Chen said, “Both the story of Messi and the growth of Bitget serve as a reminder that greatness is not achieved overnight, but through persistent determination to make it count. As we continue the #MakeItCount Campaign in 2024, we remain committed to inspiring individuals, whether they are in the football and crypto sector or beyond, to pursue greatness as no dream is too big to achieve. Together with Messi, we are delighted to bring crypto to a bigger global stage, and drive the mass adoption of crypto and blockchain technology.”
To celebrate the new Messi film, Bitget will host a platform-wise competition starting from Jan 23 to Jan 30 with a prize pool of $20,000 worth of BGB, Bitget’s native token, as well as tickets to Inter Miami matches at the DRV PNK Stadium.
Following the new Messi film, Bitget also has plans to host on-ground Football Challenge events in emerging markets such as LATAM, SEA, and Turkey, where local communities are highly passionate about football and crypto adoption. In addition, the two parties will explore collaboration in the charity field under Bitget’s CSR initiative Blockchain4Youth, which is dedicated to empowering younger generations to embrace Web3 and blockchain while enhancing their knowledge of digital assets.
Watch the brand film here
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