Chennai: Minmini has announced that a few top advertisers have onboarded the App in it’s launch phase.
Minmini, the Tamil hyperlocal Social Media app was launched on 22 Jan. ‘24. In the first 10 days of its launch, the platform has witnessed some of the top advertisers of Tamil Nadu use its app to reach their potential customer base.
M/s Lalithaa Jewellery, a segment leader along with textile retail chain M/s Saravana Stores are among the ones who have advertised with Minmini during its launch phase.
Commenting on this exciting phase of the launch, S. Shriram, Executive Vice President, Minmini said, “We are delighted to have some of the marquee advertisers of the state test our platform. We are grateful to them for their support and also believe we will deliver much more than what they desire.”
“On the launch day, over 100+ advertisers took part in a one-day campaign to celebrate the temple consecration at Ayodhya. When we saw the impressions and reach some of them have received, we were plesantly surprised. In many cases, we have delivered a higher reach than usual CPM campaigns”.
With a vision to bring the global Tamil diaspora closer, Minmini has been built as the single place where Tamilians across the world can congregate to feel a sense of camaraderie and togetherness. Users can chat with each other, form private and public groups and engage with other App users seamlessly.
Minmini will be a digital platform for Content Creators, Citizen Journalists & Verified Reporters alike, along with various Multi-Channel Networks, who have been carefully handpicked by the team.
“For advertisers and brands, Minmini will offer last-mile reach till the last taluk in Tamil Nadu, through our unique pin-code level targeting”, adds Shriram.
Minmini App can be downloaded from Google Play Store and Apple App Store for free.
