MUMBAI: Buffalo Soldiers has announced their latest venture, Eating Potatoes. It will be a production house focused on TV commercials (TVCs) and long-form productions for OTT platforms and documentaries. The production house is currently evaluating a few scripts for a potential thriller series.
The agency has also elevated Saurabh Dubey, who heads video & production at Buffalo Soldiers, as co-founder of this new venture.
“India is at the cusp of a visual content revolution. For the next 20 years, the hunger for new content will become insatiable. With Eating Potatoes, we’re diving deep into the world of visual storytelling. Our aim is to craft narratives that resonate with today’s audience, from gripping TVCs to compelling OTT web shows and documentaries,” Sumon K Chakrabarti, Co-Founder & CEO of Buffalo Soldiers, said.
Recently, Eating Potatoes produced four TVCs for Parker in India, launching the brand’s new proposition #UNWRAP. The creative was handled by Buffalo Soldiers while Eating Potatoes led the production from start to finish.
Dubey said, “We are thrilled to blend our creative expertise with top-notch production quality. Eating Potatoes isn’t just a production house; it’s a hub for innovation in storytelling.” “We’re here to cook up some truly innovative content that resonates with today’s audience,” added Dubey, who also directed the 4 Parker TVCs recently.
