MUMBAI: Tata Capital the flagship financial services company of the Tata Group, is rolling out the second phase of its brand campaign- ‘Khoobsurat Chinta’. ‘Khoobsurat Chinta’ signifies the company’s commitment to address customers’ financial concerns (chintayein), while encouraging them to focus on the happier ‘worries’ of life. This campaign idea has been integrated with the second season of the women’s T20 cricket league WPL and encourages players to focus on and enjoy the meaningful and important moments in their lives.
The campaign will run over a period of three to four weeks and will be visible across Facebook, Twitter, Instagram and YouTube.
The campaign starts off with a ‘tell-all’ series of videos featuring the Captains of WPL 2, where they discuss the moments that enabled them to focus on their Khoobsurat Chinta. These conversations will be enriched through candid activities amplified through Tata Capital’s social media presence. Viewers can participate in these conversations, standing a chance to win Tata Capital sponsored exclusive fan box tickets for both Bengaluru and Delhi matches. Matches are scheduled from 23 February to 17 March 2024.
Abonty Banerjee, Chief Operating Officer – Digital and Marketing, Tata Capital said, “Our collaboration with WPL underscores our commitment to empower women across all spheres. Our goal is to celebrate the remarkable journey of women in Indian cricket, encapsulating the essence of determination and accomplishment. Through this campaign, we are weaving the spirit of the ‘Khoobsurat Chinta’ into every game, celebrating moments that resonate on and off the field.”
