MUMBAI: English football club Manchester United recently brought its fan event, #ILOVEUNITED, to Mumbai and partnered with Vivify Stories, a creative production and technology solutions provider. The event took place at Mahalaxmi Race Course, Mumbai on Saturday 9 March 2024. Vivify Stories said that it has done many Fifa World Cup trophy tours previously.
#ILOVEUNITED Mumbai looked to surpass traditional celebrations. It ran over three-week and aimed to strengthen the bond between Manchester United and its fan base in India. Specially curated content across various club channels showcased first-team stars, club legends, and fans.
The highlight of the evening was the live match screening hosted by Manchester United legends Denis Irwin and Wes Brown. Thousands of fans gathered at The Royal Western India Turf Club for a matchday experience, witnessing the Premier League clash against Everton at Old Trafford.
In addition to the live match screening there were also interactive games, giveaways, and photo opportunities.
Vikram Bhalla, founder, director Vivify Stories said, ‘’At Vivify Stories, we’re dedicated to enhancing fan experiences by delivering an international quality event. We have done this for Manchester United for over a decade and across multiple countries in Asia and we have gotten better year after year both in terms of scale as well as the quality delivered. We aim to help our client engage with the fans, deepen connections, and ignite the shared love for football in every attendee.”
This event marked the eighth occurrence of #ILOVEUNITED in India, returning to Mumbai after a 2018 event in Kolkata, where over 7,000 fans gathered for Wes Brown and Mikael Silvestre.
