Chennai: Projects done The Hindu bagged 6 awards at the WAN-IFRA Digital Media Awards South Asia 2023 in New Delhi recently.
The Hindu Made of Chennai, a city celebration campaign won gold in both ‘best in audience engagement’ and ‘best in native advertising campaign’ categories.
Chennai-a-maze, an online cryptic crossword challenge won silver in ‘best in audience engagement’ category. The crossword was rolled out on The Hindu Crossword+ website as part of the Made of Chennai campaign from Madras Day (August 22, 2023) for 10 days. The activity was done in association with Tamil Nadu Tourism Development Corporation powered by Storytrails, a company that does story-based walking tours in India.
‘Made of Chennai song’– an audio-visual done as part of the campaign as a tribute to the city won a special jury mention under best use of video category at the awards ceremony. The track with its delightful tune evoked nostalgia and reinforced the uniqueness of the coastal city.
Furthermore, The Hindu website won silver in the best news website category. The Hindu’s meta description for news article using generative AI won silver under the best use of AI in the newsroom category.
Speaking about the win, L V Navaneeth, Chief Executive Officer of The Hindu Group said, “With Made of Chennai, we embraced the city’s passion points and crafted engaging activities around them. The resounding success of our campaign underscores our deep understanding of Chennai and its vibrant community. With digital, we intend to elevate the user experience on our platforms and foster deep engagement with our readers. The Hindu website is reshaping how we deliver top-notch news content, particularly to young audiences. This acknowledgement from WAN-IFRA fuels our drive to elevate the efforts.”
