Mumbai: Telecom service provider Bharti Airtel today announced the launch of its 360° campaign for Airtel Xstream Fiber. With a primary emphasis on home entertainment, this campaign aims to raise awareness for Airtel Xstream Fiber and position it as the ultimate solution for big-screen entertainment.
Produced in collaboration with ad agency Fundamental, this campaign will leverage multiple platforms including Television, Outdoor ads and Digital channels. The campaign creatives will be adopted in nine languages – Hindi, Tamil, Kannada, Telugu, Marathi, Gujarati, Bengali, Malayalam and Punjabi. This multi-lingual approach the company said reflects its commitment to cater to the diverse entertainment preferences of audiences throughout India.
The campaign features characters from entertainment shows burst onto the scene, symbolising the plethora of entertainment choices available through Airtel Xstream Fiber. Accompanied by a catchy soundtrack celebrating diverse shows and genres, the campaign highlights the seamless integration of leading OTT platforms and TV channels accessible through Airtel Xstream Fiber. This campaign the company explains unveils a nuanced approach to capture all the touchpoints of entertainment for the users. It aims to integrate seamlessly with the pattern of how the current user consumes entertainment.
