coto, a community platform, welcomes Ankita Gupta, CEO of Digitactix, as their new Community Advisor, enhancing the team with her wealth of experience in digital marketing.
Ankita has led her team at Digitactix for eight years, serving 250+ global clients and earning accolades. At coto, she will advise on digital marketing, social media, and brand positioning to enhance campaigns and empower colleagues.
Ankita expressed her enthusiasm for partnering with coto, stating, “I believe that digital marketing isn’t merely a choice but a revolutionary change that compels startups to rewrite their marketing playbooks. By joining coto’s Community Advisory Board, I am excited to share my expertise and collaborate with women on innovative marketing strategies that drive diverse communities toward success. Together with coto, our emphasis will be on fostering community, practicing ethical marketing, and sharing knowledge, alongside the focus on women-led Q&A content, quick consultations, and round-the-clock support for women, which distinguishes coto as the preferred social community platform for women.”
Aparna Acharekar, Co-Founder of coto, commented on Ankita’s recent onboarding, stating, “As a women-led platform, we are thrilled to announce that Ankita’s inclusion as one of our community advisors serves as an inspiration for all our coto communities. With digital empowerment advocates like Ankita on board, I am confident that we will create content and commerce opportunities to secure financial independence for women.”
Ankita is devoted to sustainability in digital marketing, believing it is essential for the future. Her integration of sustainable solutions sets her apart in the industry. Ankita’s education at IIM Ahmedabad and Harvard refined her business skills, while her time at the Indian Institute of Modern Management in Pune strengthened her marketing knowledge.
