Formula E and Sony Pictures Networks India (SPNI) have partnered to air Formula E races live on Sony Sports Network and Sony LIV in the Indian sub-continent for three years.
SPNI will show all races of the Championship’s tenth season on Sony Sports Network channels, and fans can stream live practice sessions, qualifying, and races on the Sony LIV OTT platform.
Sony Sports Network started covering the 2024 ABB FIA Formula E World Championship at the Mexico City E-Prix in January and will air the Misano E-Prix live on Sony Sports Ten 1, Sony Sports Ten 5, and Sony LIV on April 13-14.
Sony Pictures Networks India will broadcast Formula E’s Unplugged series and track Jehan Daruvala’s debut season with Maserati MSG Racing. Formula E’s tenth season will air exclusively on Sony Sports Network across India and also be broadcast in Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, Pakistan, and Sri Lanka.
Sony Sports Network has a history with Formula E, having aired its content during the fourth, fifth, and sixth seasons. To launch the partnership, Sony Sports Network has launched a campaign promoting the Championship spotlighting India’s own Jehan Daruvala from Maserati MSG racing. The campaign, featuring Jehan as “Mumbai Ka Chokra,” aims to localize Formula E and garner audience support with the rallying cry: “The Ride has just begun.”
Rajesh Kaul, Chief Revenue Officer – Distribution & International Business, Head of Sports Business, Sony Pictures Networks India, said, “We are thrilled to announce our multi-year partnership to broadcast all Formula E races live on Sony Sports Network. Formula E enjoys a loyal following among motorsports fans in India and we expect it to grow further with the inclusion of rising star, Jehan Daruvala. Formula E is the future of motorsports racing in the world and we are confident that the strong Indian connection is bound to ensure more love from sports enthusiasts in India.”
Aarti Dabas, Chief Media Officer, Formula E, said, “With enthusiastic, diverse and young sports fanbase, India is an important growth market for us. As such, we are delighted to have teamed up with Sony Sports Network to supercharge this growth. This partnership guarantees that Indian fans will enjoy unparalleled access to Formula E content. This includes live coverage of every race on Sony’s linear and digital channels, featuring rookie driver and local favourite Jehan Daruvala and their home-grown team, Mahindra, who have been part of Formula E since the first season.”
Jehan Daruvala, driver, Maserati MSG Racing, said, “I am excited to be pursuing my Formula E racing career knowing that I have a huge and passionate fanbase following me through Sony Pictures Networks. It is a dream come true to join Maserati MSG Racing, and I am committed to doing my very best for the team, the fans back home, and around the world.”
Formula E will debut at Misano Circuit on April 13-14, 2024, after a thrilling race in Rome last year.
Season 10 of the ABB FIA Formula E World Championship features 11 teams in 16 races across 10 cities with debuts in Misano and Shanghai. Series returns to Mexico City, Diriyah, São Paulo, Monaco, Berlin, Portland, culminating in London on July 20-21, 2024.
