Mumbai: Cricket app, Crex, has signed cricketer Shikhar Dhawan as its new brand ambassador. Crex has launched a new campaign featuring the cricketer – ‘Cricket ka Gabbar’.
Dhawan is the current captain of Punjab Kings. He is addressed as the Gabbar of on-field cricket. With this association, Crex aspires to showcase the collaborative domination of the duo off the field as well.
Purushotam Rawat, founder, CEO Crex said, “We are excited to have Shikhar on board as our brand ambassador. We’re inspired by how Shikhar has ruled the game as a left-arm opener in international cricket for India. His ability to lead the game in the most challenging situations and come out as a champion resonates with our brand’s core values. He’s also popular amongst the fans by the name of ‘Gabbar’ and ‘Mr ICC’ which is consistent with Crex being the no.1 cricket app in India. With his addition to our team, we hope to further spark the growth of our brand in India.”
Dhawan said, “Crex plays a vital role in more than 100 Million cricket fans’ lives and hence empowers cricket as a game. It allows the fans to stay tuned with live cricket scores, stats, and stories of every cricket match around the globe. Not just that, fans can also follow their favourite cricket players and teams to get all updates related to them. I am thrilled to associate with Crex, a brand that has taken the cricket experience to a whole new level and helps the fans stay close to the game.”
