HyFun Foods has named Soundararadjane S as the CEO of HyFarm, marking a significant step in their innovative journey in the frozen food sector.
With over 30 years in agriculture and successful stints at Monsanto and ITC (Technico), Soundararadjane’s strategic vision and passion for sustainable agriculture perfectly match HyFun Foods’ goal of delivering high-quality produce while minimizing environmental impact.
Haresh Karamchandani, MD & Group CEO at HyFun Foods said, “Our appointment of Soundararadjane S as CEO of HyFarm underscores our commitment to driving positive change in the fresh produce industry. His deep understanding of the industry coupled with his strategic foresight will positively contribute in driving HyFarm’s mission to create a sustainable and efficient ecosystem for fresh produce.”
Empowering the Indian Farmer: A Spectrum of Agricultural Abundance
HyFarm will introduce advanced solutions to optimize fresh produce value chains. Led by Soundararadjane S, it aims to empower farmers, enhance supply chain efficiency, and deliver top-quality produce globally through technology, sustainability, and partnerships. By driving innovation and sustainability, HyFarm is reshaping the fresh produce landscape towards customer satisfaction worldwide.
Rooted in Sustainability: The HyFarm Initiative
Sustainability is at the heart of HyFun Foods philosophy. This commitment is exemplified by the HyFarm initiative, a program that utilizes regenerative agriculture practices. These practices prioritize water conservation, minimize fertilizer use, and promote healthy soil, fostering a more sustainable future for farming. “Sustainability isn’t just a buzzword at HyFun,” declares Soundararadjane. “By implementing these regenerative methods, we contribute to a brighter future for farming and a more sustainable food supply chain as a whole.” HyFarm epitomizes HyFun Foods’ unwavering commitment to harnessing India’s plentiful fresh produce and building a backward integrated business model, with a goal of bringing 30,000 farmers into its fold by 2030. Fresh produce strongly contributes to the success of HyFun Foods, and through this initiative, they aim to strengthen commitment to sourcing high-quality fresh produce while empowering farmers and promoting sustainable agriculture.
Building Bridges for Collective Success
Soundararadjane plans to leverage his extensive network to connect HyFarm with key stakeholders, including farmers, processors, and international markets. “We’re a platform for collaboration. We actively seek partners who share our vision for a sustainable and thriving fresh produce industry.”
A Global Vision: A Partner for Growth
HyFun understands the growing interest in India’s agricultural sector. HyFarm is actively pursuing table potato, onion and other fresh vegetable procurement directly from farmers. “This strengthens our supply chain and positions us as a reliable partner for global investors seeking opportunities in the Indian market,” explains Haresh Karamchandani, MD & Group CEO of the company.
Collaboration is Key: Beyond the Humble Spud
HyFun’s vision extends beyond potatoes. HyFun is exploring fresh vegetable exports to international markets. “This underscores our commitment to operating across diverse segments and venturing beyond just potatoes,” says the company. This move signifies HyFun’s ambition to become a leader in the broader vegetable industry.
